OUGD601 - Context Of practice - Advertising research

Advertising can be seen nearly everywhere in modern day life and takes the form of many different things including billboards, television commercials, flyers, posters, direct-mail kits, web banners, wall paintings, bus stop benches and many others. Traditional advertising refers to many of the tactics that were used in the 1950s and 60s when advertising really began to flourish and include things like television commercials, radio ads, billboards and newspaper ads. Non-traditional advertising often refers to advertising forms that have originated with the invention of new forms of technology and include interactive and web applications, online advertisements and in-game product placement.