Through looking at the work of the dada art movement I have formed opinions and understanding of what a manifesto is and how it can be applied. Having examined the Manifestos which the Dadaists put out, I found that for with each one produced, different ideas and individual conflicts would be included, the Dadaists would apply there own beliefs and ideas to the movement, these ideas have been taken and applied to the practical outcome through forming a manifesto and campaign to get creatives to excercise there own creative freedom through producing work which shows who they are as creatives, there ideas, opinions and style.
The practical outcome takes inspiration from how the Dada art movement began, when Hugo Ball opened his nightclub in 1916 Zurich, which was where the Dadaists met and formed, Ball stated “When I first set up the Cabaret Voltaire I believed there would be a few young people in Switzerland who, just like me, considered it important not only to enjoy their independence but also to document it.” The practical outcome and concept is based on this same desire, to bring creatives together who want to retain there creative freedom, by offering them a platform for which to showcase it.
The design inspiration for the practical outcome is taken from a number of sources, a primary one would be the art of the Dada movement, looking at the photomontages and collages which were used by the Dadaists to communicate personal messages in an obscured propaganda style form, this created confusion to those who veiwed it, this was a technique used to express creative freedom, the re-working of prexisting imagery to form new art to creative bold powerful visuals, this is clear within the Manifesto of the practical, used to communicate the message and show examples of creative freedom. The design of the outcome also takes inspiration from the Dadaist publications where they would show the rejection of grid and form in favour of abstract typographic compositions.
Other visual inspiration taken for the outcomes is that of Punk design, through the work of the ‘Non-designers’, a term which describes the people who were not professional graphic designers but who were producing the work which has become iconic of the Punk subculture, people such as Jamie Reid, the artist who produced the art work for Punk band the sex pistols, Reids style had a cut and paste do it yourself feel of design which became the visual identity of the movement, these peices, similar to work the Dada movement, reject common practice design ideas and methods, using primitive techniques and a rejection of formal thinking, the outcome to the practical utilises this rejection of formalilty within its design.
Design techniques such as the use of photocopiers and computer editing have been informed by the research into new wave design which followed punk, looking at the work of Terry Jones who produced culture magazine I.D using his own unique ways of designing which he calls 'instant design' this is through using primitive techniques like that of the Punk movement, bold type and digitally altered images. Taking on these ideas the practical outcomes show a mixture of these 'primitive' techniques of collage and photocopier altered images combined with bold digital typographic compositions.
The practical outcome is further study of how a manifesto can be formed and applied, the concept outlined by the produced manifesto, aswell as the supporting promotional material serve as an exploration in how the use of Dada stratergy can be applied today and how the expressive nature of a combination of Dada, punk and new wave techniques and styles can form the identity for a platform for the showcase of creative freedom.
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